Tesis doctoral de Juan Pablo Benitez Duque
The process of transformation of the economy with the objective of wealth creation has been evolving more and morefast in the time, changes in the industrial structures and the global competition in the last decades have taken step that, of one agricultural era of decreasing economy, in where the competitiveness of a country was explained throughthe classic theory of comparative advantages, the agricultural product storage and transport constitute the mainactivity in local markets, we happen to an industrial era, focused in optimizing the financial managements, reaching anera of the knowledge of increasing economy, where the knowledge becomes the main factor of production and theoptimization of its use is the objective of the enterprise management for an effective participation in the markets. the economy of the knowledge exposes to the intellectual capital as the performance of the intangible assets and isreflected in the intense, vertiginous and aggressive hypercompetition in the world-wide scope, with an increasing entrance and innovation of products and services thus to have a greater participation, the continuous globalproliferation of the technology, the administration of know how, the reorganization of the economic borders, have given rise to force the evolution of the organizations with the generation of successful operations of marketing,promotion and sales that innovate and maintain their advantages competitive, demanding therefore a meticulousinvestigation of markets and methodical management of the knowledge. in this intentionality the principle of the present thesis tries to establish the origin of a unique model of investigation,trim in the standardization and adaptation of the management, tactics and strategies of marketing, result of the application of technical analytical logics and of the theories and concepts of marketing, through a process ofmethodical design of investigation that allows to determine a system of intelligence of markets that obt
Datos académicos de la tesis doctoral «Logica de marketing a capital intelectual. productos o.t.c. (over the counter). mercado farmaceutico.«
- Título de la tesis: Logica de marketing a capital intelectual. productos o.t.c. (over the counter). mercado farmaceutico.
- Autor: Juan Pablo Benitez Duque
- Universidad: Politécnica de catalunya
- Fecha de lectura de la tesis: 17/12/2007
Dirección y tribunal
- Director de la tesis
- Francisco Javier Llovera Sáez
- Tribunal
- Presidente del tribunal: Francisco Javier Lliní s Audet
- María Ester Subirí Loberas (vocal)
- Jordi Marti Pidelasierra (vocal)
- José Castan Ferrero (vocal)