Managing customer switching costs: a framework for competing in the increasingly networked environment

Tesis doctoral de John Hess Michael

Datos académicos de la tesis doctoral «Managing customer switching costs: a framework for competing in the increasingly networked environment«

• Título de la tesis:  Managing customer switching costs: a framework for competing in the increasingly networked environment
• Autor:  John Hess Michael
• Universidad:  Navarra
• Fecha de lectura de la tesis:  19/12/2003

Dirección y tribunal

• Director de la tesis
  • Joan Enric Ricarti Costa
• Tribunal
  • Presidente del tribunal: josep Valor
  • miquel Canela (vocal)
  • isabel Gutiérrez (vocal)
  • Miguel angel Garcia cestona (vocal)